The Layer That DecidesWhether Anything Else Works
Why These Issues Go Unfound for Years
The content is good, and it doesn't rank. The links are strong, and the positions stagnate. Six months of content marketing and link-building campaigns show no improvement on the SERP. The next step is obvious, but the cause is rarely technical, and it is even less likely to be immediately visible.
This is the type of scenario where technical SEO issues act as a suppressant to all other efforts. It is also a situation where the cause is difficult to pinpoint, as it lives in the intersection between two specialisms. Engineers can optimize the technical performance, but they have little reason to care about rankings. SEOs can identify ranking factors, but they cannot implement code-level changes.
This is why technical issues often go undiscovered for long periods of time and why optimization efforts get wrongly attributed to content or link building when the root cause lives elsewhere.
A modern SaaS project can have dozens of technical SEO issues, and they can all be completely undiscovered by both developers and SEOs. Rendering obstacles that prevent indexing, schema markup errors invisible to a human eye, redirect chains that waste crawl budget, canonical issues that split the link equity between similar products or services.
All of these problems are solvable, and most of them are routinely overlooked.
What the Work Covers
Core Web Vitals
LCP, INP, and CLS optimization at the code level, beyond configuration tweaks, for images, JavaScript, CSS, font rendering, and other elements affecting Google's metrics.
Crawlability and Indexation
Robots.txt, sitemaps, internal linking, budget allocation on large sites, indexation issues, soft 404 errors, canonicalization, parameters, and other crawl-related issues affecting your ability to deliver on content and links.
Schema Markup
Schema validation for all page types with rich results, implemented before deployment and not as an afterthought.
JavaScript SEO
Server-side rendering, static generation, and hydration audits for React, Next.js, Vue, Nuxt, Angular, and other frameworks, with rendering compatibility checks for search crawlers that do not execute JavaScript.
Redirects
Redirect chains, 301/302 audit, loops, cross-domain redirect issues, and budget allocation, with full equity preservation in 301 redirects and protocol (hostname) changes.
Mobile and Speed
Mobile-first indexing, viewport settings, tap target size, and mobile-specific Core Web Vitals, which are often different from their desktop counterparts.
Internationalization
Hreflang tags, x-default, geo-targeting, and canonicalization for international sites.
Architecture and URL Structure
IA and URL audit, breadcrumbs, faceted navigation, pagination, and other navigational elements, in compliance with Google's recent guidelines.
AI Crawlers
LLMs.txt implementation and relevancy audits for AI-driven crawlers for technical SEO clients, in addition to the regular SEO service.
Migration SEO
Technical SEO for migrations, redesigns, and domain changes, with a pre-launch audit and redirect recommendations, to avoid traffic loss after launch. Redesigns without redirect optimization often lose the majority of their organic traffic.
Who This Suits
Ranklur is a good fit for you if:
- SaaS sites built in React, Next.js, Vue, or Angular.
- E-commerce brands on Shopify, WooCommerce, BigCommerce, or custom platforms.
- B2B sites with >500 pages, where crawl budget becomes a concern.
- Publishers with a large inventory constrained by indexation.
- Any site undergoing a migration, redesign, or platform change.
- Brands stuck with legacy technical debt from past development choices.
Not A Good Fit For:
- Smaller brochure sites with no technical complexity, which rarely need a retainer.
- Anyone after an exportable checklist, which a crawler will provide for free.
- Pre-launch products, where architecture choices are better made in collaboration with our SaaS Product Building offering.
How the Engagement Works
01. Technical Audit
A 35-point assessment of your crawl, indexation, schema, performance, rendering, mobile, and architecture, scored by severity and prioritized by implementation effort for each issue. Can be delivered as a standalone SEO Audit service.
02. Prioritised roadmap
Technical SEO issues are organised in a prioritised roadmap according to their impact on rankings and implementation effort. It is normal to have both quick wins and big tickets; we will work on both.
03. Implementation
Our engineers can implement technical SEO improvements directly in your codebase if we have access to it or work with you and your team on tickets for implementation.
04. Verification
All issues are verified as fixed in post-deployment audits, including crawl tests, Core Web Vitals scores, schema validation, and Search Console inventory.
05. Ongoing maintenance
Technical health is a continuous process, with every deployment, redesign, and third-party tag interfering with existing systems. The retainer covers ongoing maintenance and quick wins as the technical SEO landscape evolves.
Fix My Technical SEOFix My Technical SEOWhat We Work With
| Layer | Coverage |
|---|---|
| Frameworks & CMS | React, Next.js, Vue, Nuxt, Angular, Svelte, Remix, Astro |
| CMS | WordPress, Webflow, Shopify, Sanity, Contentful, Strapi, Ghost, Hugo, Jekyll |
| Backend | Node, Python, Ruby, PHP, Go |
| Hosting | Vercel, Netlify, AWS, GCP, Cloudflare Pages, Heroku, custom |
| Tools | Search Console, Bing Webmaster, Ahrefs, Screaming Frog, Sitebulb, PageSpeed Insights, Lighthouse, Chrome DevTools, BigQuery |
| Anything Else | If you are using something less common, we will still be able to work with it. Ask us on the discovery call - we have extensive experience supporting the technical SEO of modern JavaScript frameworks and can advise you on anything unusual. |
Examples of Technical SEO Wins
What Engineering and Marketing Leads Say
Why Brands Choose Ranklur for Technical SEO
Engineers who can actually ship code, not consultants who only talk. Our technical SEO team writes fixes and ships them through the R&D’s regular code-review process.
Framework Depth
SSR/SSG patterns in JS frameworks, headless CMSs’ schema organization – no second-language problem for us
Migration as a Specialty
The pre-migration audit, assigning redirections, post-migration parity check – all are routine tasks for us. Most migration-related issues can be avoided altogether.
In Coordination With the Rest of the Program
Technical SEO is coordinated with the content production and link-building parts of the broader SEO program within our end-to-end SEO services.
Ongoing Maintenance, Not a One-Time Thing
There are always new issues that come up with every deployment. That’s why most of our clients turn to us for recurring technical SEO maintenance after an initial discovery-and-fix project.
Technical SEO Pricing
Self-Audited Discovery
- Get a technical SEO audit (35+ points), risk assessment, prioritization framework with implementation guidance, and a 60-minute discovery call.
- All delivered by us, not through any partners.
Implementation Project
- Auditing and technical SEO implementation for the prioritized set of tasks
- Website KPIs, crawling/indexing, structured data
- Redirections, mobile view, post-deployment check – all in scope
- Usually, 4-8 weeks
Fixed Monthly Price
- An ongoing technical SEO maintenance: monthly reporting, responsive support, migration assistance when needed, structured data audits - all included.
Migration Support
- A pre-migration technical SEO audit, including a critical post-migration redirection check and a month of support to ensure nothing is missed.
- The price also includes IP rights.
Technical SEO FAQs
It refers to technical optimisation of the website infrastructure to facilitate search engine discovery, analysis, indexing, and ranking. The audit includes website KPIs, crawlability/indexing, structured data, presentation, redirections, and mobile-view friendliness.
It is the foundation of any SEO effort. Search engines need to be able to crawl, analyse, and index the webpages in order to be able to rank them. Without proper technical SEO, the content and links created for SEO reasons will not serve their purpose.
While on-page SEO refers to optimisation of the content (text, HTML tags, images, etc.), technical SEO refers to optimisation of the presentation of the content on the web page. Both are needed for the search engines to be able to read and index the content.
If we have access to them, we can make sure the necessary changes are made to whichever pull requests your engineers can review. We can also open tickets for your engineering team and review the changes once they go live.
Yes, we're rendering and crawling them daily as part of our own tech stack.
Yes, and it's one of our specialties, because most migrations fail without dedicated support.
Yes, at the code level. We can identify the root cause of the problem rather than apply generic fixes, whether it's images, JS, CSS, or fonts.
It depends on the fix, but typically between 30 and 90 days after deployment, as Google re-crawls and re-indexes the affected pages. Core Web Vitals and schema tend to have a quicker effect, while crawlability and indexation issues take longer to reflect in rankings.
We offer both. In addition to standalone audits and project-based technical SEO, we provide ongoing support on a monthly retainer.
Yes, and you can share it with another agency if you'd like - the report is yours.
Yes, we can advise on hreflang, geo-targeting, and canonical URLs for multi-regional sites.
What to Pair It With
Not sure where to start? Book a free technical audit call.
Full SEO
Every layer under one strategist
SEO Audit
The wider 105-point analysis
SaaS Link Building
Authority flowing into pages that are properly indexed
AI SEO
Schema and llms.txt for AI visibility
SaaS Product Building
Architecture built in from launch
Core Web Vitals
Schema graph
JavaScript rendering
Robots + sitemaps
Canonical hygiene
Redirect chains
hreflang
Indexation coverage
Image optimization
Mobile UX
Pagination
Crawl budget
Stop Losing Rankings to Issues that Have Not Been Identified
Over 200 companies have already stopped guessing and scheduled a 20-min call to discuss the most probable causes of their issue. Get an honest opinion on what may be hurting your website’s ability to rank in search engines - no obligation included. Alternatively, you can send an email to hello@ranklur.com. We will respond within 24 hours with a first technical assessment of your website.
Get in touch
Start the conversation by sharing your vision.
Our team will respond within 1–2 business days.
Office
Easthampton, MA 01027, USA
Phone: +1 (888) 988-4418
Email: hello@ranklur.com
Studio
Easthampton, MA 01027, USA
Phone: +1 (888) 988-4418
Email: hello@ranklur.com