The Citations That DecideWhether Your Brand Gets Recommended
Why Citations Carry More Weight Now
Visibility used to mean a placement on the first page. It is still essential, but only forms a part of the puzzle.
When someone asks ChatGPT what project management software is best for a SaaS team, there is no Google search. The response is formed from what the model knows, and it learns from mentions across publishers. The same brands that Google cites when answering questions are positioned in the responses from large language models.
Google has used brand mentions as an authority-building signal for years, even when they do not include a backlink. The AI layer only adds to this validation, as a brand mentioned and trusted by publishers now influences what both Google and large language models recommend to find similar solutions.
Cited, trusted, then recommended in that order.
Where Brands Leave Citation Authority on the Table
Three patterns account for the majority of brands that fail to leverage citation mentions. This service addresses all of these issues.
Mentions You Already Have, with no Link Attached
Writers, journalists, and reviewers name your brand but do not include a backlink. Google sees the brand signal, but you miss out on the link equity, and there is no way for users to follow along from the article to your website.
Absence From the Category Roundups
“Best of” pieces are strong ranking and discovery signals for Google as well as the language models. A brand not mentioned there is simply not considered in responses.
Backlinks without Editorial Presence
Links are signals of endorsement, but a link from a publication that does not cover the category at all speaks very differently to Google and large language models than 50+ mentions across the ecosystem. One conveys a general level of trust; the other suggests authority within the niche.
Inclusions in the Engagement
Contextual Brand Mentions
Your brand mentioned within relevant articles, comparisons, and round-up posts on 50+ resources. Naturally placed with the audience in mind and not through distribution of any kind, but rather in the editorial content of the publishers we engage with in parallel with our SaaS Link Building service, where a do-follow link is also appropriate.
Unlinked Mention Reclamation
We scan the web for every single mention of your brand that does not have a link and try contacting each publisher to get one added. The average client has between 20 and 100 unlinked mentions, making this one of the most valuable tasks we do for you.
AI Visibility Mentions
Mentions in the publications and resources that are actively used by AI to improve visibility. This directly feeds into the results you get on our AI SEO service.
Listicle Inclusions
Inclusions in best-of lists that are found on Google and serve as references for people looking to use such tools. It is one of the fastest ways to get mentioned in AI publications, with results often seen in 60-90 days of active inclusion.
Press and Editorial Mentions
Features in press outlets and publications, podcasts, and conferences, as proof of authority within the space. These are prioritized for engagement as they directly contribute to the quality of brand mentions we can make, and often come alongside our Niche Guest Posts service where thought leadership content is also produced.
Trust Signals
Third-party mentions and reviews, plus internal consistency across different sources, so your brand’s presentation is familiar to anyone searching for it.
How the Program Works
01. Brand Audit
We identify every mention of your brand, both linked and unlinked, indexed and not, with positive or negative sentiment, so you know what we are working with at every step of the process.
02. Publisher Selection
We select the publishers that will give the most value for the engagement, and you approve the shortlist before we move to outreach.
03. Content Production and Placements
Content is produced where needed to secure a mention, and all placements are approved by our outreach team before being sent out for publication.
04. Reclamation, Running in Parallel
We outreach to every publisher that has a mention of your brand but without a link and ask them to add one in a friendly manner. Around 35%-50% usually agree to the request.
05. Monthly Report
All new mentions, reclaimed and otherwise, with domain rating, traffic, AI visibility insights, and footprint growth analysis for each and every one of them.
Buy Brand Mentions for My SiteBuy Brand Mentions for My SiteWho This Suits
Designed For:
- SaaS brands that need to build Google authority and visibility in the space of AI.
- B2B service agencies that compete with each other in terms of credibility.
- E-commerce brands that want to build category authority.
- Funded startups that want to seed a citation footprint before launch.
- Agencies that want to white-label citation building services to their clients.
Not A Good Fit For:
- Brands that have active reputation management issues, i.e., their online reputation requires special attention.
- Founders that have no revenue yet and nothing to promote.
- Affiliate, gambling, adult, and pharma niches.
- Anyone that expects tier one publications coverage without having a story to tell.
What Gets Reported
Since rankings and sessions are not the point of this kind of SEO, the metrics generally differ from the classic reports:
| Metric | What it tells you |
|---|---|
| Citations acquired | In new DR 50+ publications each month |
| Unlinked mentions | Reclaimed and do-follow-ized |
| Footprint growth | Tracked in graphs per month |
| AI visibility | Represented by mentions in the large language models |
| DR-weighted citation score | that shows the value of mentions based on the authority of the publication |
| Branded search volume | Growth in percentage |
| Direct traffic | Increase caused by the campaign |
| Listicle features | In new publications each month |
| Competitor benchmark | Reported on for the client and their three main competitors |
Programmes We Can Showcase
The Brands We Work With
Funded SaaS, particularly post-seed and Series A
B2B brands in both established and emerging categories
E-commerce with products but without organic reach
AI and ML startups launching category-defining products
DevTools and developer platforms
MarTech and growth software
Vertical SaaS in fintech, HR tech, legal tech, edtech, etc.
Digital agencies looking to resell specialist expertise
We do not work with affiliate sites, gambling, adult, pharma, MLM, crypto promotion, or anything requiring grey hat techniques, and rejecting these helps us maintain our integrity as a company. Declining such opportunities is a necessary cost for maintaining a high standard of service for the rest of our clients.
Why Brands Choose Us Over Larger Agencies
Focus in one area, rather than trying to be everything to everyone
We specialize in SaaS and B2B SEO, not general SEO.
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Brand citations placed across 200+ brands
An in-house team, not a network of sub-contractors
We have full responsibility for every part of the process, meaning there’s no drop in quality when work moves down the supply chain.
0+
Verified DR 50+ publishers in our network
0%
Average unlinked mention reclamation rate
Transparency around process and reporting
We share live dashboards and monthly in-depth reports, including negative results when they occur.
Senior resource delivery only
There’s no hand-me-down work from lower-level staff when you’re on a budget.
Being picky
Saying no to 60% of inbound enquiries is the price we pay for 96% retention.
Interconnected layers of growth
We don’t work on links, content, and technical SEO in isolation – we combine them, along with AI visibility, product, and engineering to create a fully integrated growth loop.
Frequently Asked Questions
Ranklur was founded in 2021 as a specialized link-building agency. As our clients began to rely on us more, we diversified into full SEO services, AI visibility, and product development.
We’re a distributed team, but most people are based in Massachusetts with an async-first and time zone-agnostic approach that respects your local time.
We have more than 20 specialists in our team spanning link building, strategy, content, technical SEO, AI SEO, and product development.
No. All of our work is performed by in-house specialists. We scale our team through senior-level hires when the need arises.
96%, mostly due to our high-quality discovery phase. Most often, we sign up clients that we know will be a good fit for our long-term collaboration based on our warm inquiry process.
The most common reasons for declining cooperation are category overlap (existing clients in the same space), pre-product startups with no revenues yet, too low a budget for us, expectations of grey-hat practices, and categories we do not specialize in. We reject roughly 60% of all inquiries.
You will have a dedicated strategist who serves as a “point of contact” while our specialists work on the brief. You will also get access to the dashboard right away and have regular monthly reviews to assess progress and plan the following steps.
We work month-to-month by default. However, we also offer year-long contracts with a hefty discount for those who want to commit for longer.
We work with SaaS companies as well as B2B, e-commerce, agencies, fintech, healthcare startups, devtools, and publishing houses. All in all, if your niche is not a good fit for growth hacking and SEO, we will let you know during the discovery call.
Sure. We can set up references, especially for bigger clients, upon request.
Get in touch
Start the conversation by sharing your vision.
Our team will respond within 1–2 business days.
Office
Easthampton, MA 01027, USA
Phone: +1 (888) 988-4418
Email: hello@ranklur.com
Studio
Easthampton, MA 01027, USA
Phone: +1 (888) 988-4418
Email: hello@ranklur.com