The Numbers, With the Context Around Them
Key Insights
| Metric | Range Across Featured Cases |
|---|---|
| Domain Rating growth | +14 to +33 points |
| Organic traffic growth | +210% to +1,000% |
| Ranking wins | First to top five on commercial terms |
| Lead volume | +210% to tripled pipeline |
| Indexed page growth | +320% |
| Engagement Length | 6 to 24 months |
AI Annotation SaaS
Headline result
DR 39 → 72 · Organic traffic up 1,000% · First position on the primary commercial term
The Situation
Product-market fit is achieved; there are no organic opportunities, and the company fights against direct competitors with a DR advantage of 15-20. The acquisition of traffic is mostly paid, and it faces a CAC decrease and becomes unprofitable.
What We Did
We started a comprehensive SEO strategy and worked continuously to attract more organic visitors to the website for 24 months. We did the following:
Built links from AI tool publications and developers’ websites with a DR of 50+
Optimized the website structure for technical SEO
Created pillar content about annotation tools
Developed comparison pages for first-time buyers
Built brand mentions in AI tool listings to grow authority over time
What We Achieved
We increased DR by 33, from 39 to 72, over 24 months of SEO work. As a result of optimizing the website structure and performing a comprehensive keyword strategy, the traffic grew 10x from 108 to 1000+ sessions per month. We also ranked first for the main keyword and achieved several sub-keywords, among which are the most demanded for first-time buyers. The number of demo requests has tripled due to organic traffic.
“Two years in, Domain Rating has gone from 39 to 72, and traffic has increased ten times. Ranklur is the partner we should have invested in from the start.”
— Senior SEO Manager, AI Annotation SaaS
E-Commerce Brand (DTC Retail)
Headline result
Organic traffic up 480% · DR 18 → 51 · Organic revenue from 6% to 38% of total
The Situation
Good products and a decent customer base, but almost no organic reach - that’s what this e-commerce brand had after investing only a little effort into growth over four years. The customer acquisition was entirely driven by paid and email, and organic accounted for a meager 6% of revenue.
What We Did
A full SEO cycle over 12 months:
Technical SEO of the site ( Core Web Vitals, mobile-friendliness, schema, sitemaps),
Content SEO driven by category and use-case research,
Building authority with retail and e-commerce publications since the second month,
Product page optimization for the top 200 SKUs, and a content revamp of the blogs’ lifeblood - long-tail posts.
What We Achieved
Increased organic traffic by 480% in 12 months,
Boosted the domain rating from 18 to 51, and grew organic’s contribution to revenue from 6% to 38%
Lowered the overall CAC due to the shift to organic acquisition channels and decreased the brand’s dependence on advertising.
“They didn’t just deliver SEO. They delivered the channel that finally let us scale past ads.”
— CEO, E-Commerce Brand
AI Generation SaaS
Headline result
84% improvement in ranking positions · DR 52 → 63 · Traffic up 368%
The Situation
A mid-tier player in a moderately competitive niche where startups were popping off every week. Domain Rating was nice, but commercial rankings hadn't moved in twelve months - buyers were already asking ChatGPT about competitors and not seeing the brand surface.
What We Did
A twelve-month SaaS Link Building + AI SEO:
Placements across 90+ DR50+ publications across AI
Content Marketing, including on-site optimization of feature and comparison page content
An AI visibility campaign that leveraged citations and listicle mentions
Monthly tracking across four model variants
What We Achieved
84% average position improvement for keywords
368% increase in organic traffic
First mention by ChatGPT for a use-case query in the first 60 days
Continued presence in perplexity results for multiple queries
A new acquisition channel created by prospects finding the brand via an AI recommendation engine
"The visibility generated by the citations and the listicle placements had a compounding effect that we hadn't seen with traditional link building before."
SEO Manager, AI Generation SaaS
B2B Services Client
Headline result
First position on 8 priority keywords · Qualified leads up 210% · Six months.
The Situation
A services company fighting a battle against competition with a decade-long head start. Inbound/outbound accounted for almost the entire pipeline, with referrals dominating, and they needed to turn organic into a significant acquisition channel within a year.
What We Did
Full SEO six-month campaign with a strict focus on eight commercial terms:
Targeted content creation for these eight terms,
Link building focused on topical relevance,
On-page optimization for service pages, and conversion rate optimization of their respective landing pages.
What Changed
First place on all eight commercial search queries. Qualified inbound leads increased by 210%. The ratio of outbound to referral leads became equal. We delivered on all three frontiers of growth in half a year in a category where the competition had been up and running for over a decade. As a result, the initial request was expanded to a full-blown SEO campaign.
"Having endured two disappointing agency interventions, I can say with a straight face that in six months, Domain Rating grew by 18 and trial sign-ups increased by 200%."
B2B SaaS Founder
Content Business
Headline Result
Indexed pages up 320% · Four times the monthly organic visitors
The Situation
A well-established publisher with a large content library of over 3,000 articles, most of which performed mid or bottom tier in terms of rankings. The recent content was of low quality, older posts were neglected, internal linking was chaotic at best, and the traffic generated by the library was lower than expected given the volume of content.
What We Did
An 8-month-long SEO growth project, starting with an SEO Audit:
Pruning of over 200 articles
A refresh campaign for the decaying posts
Technical optimizations to improve crawl budget and indexation
Internal linking reorganization
Pillar content creation for better topic clustering
What We Achieved
+320% increase in indexed pages due to the pruning campaign, which pushed many buried pages from the depths of the site structure into the new visibility
+400% month-over-month traffic growth (in absolute terms) from the content library
Record-breaking traffic was driven by a smaller, better-optimized content library
The session depth increased due to better internal linking, which put more relevant articles in front of users
“We had 3,000 articles that generated almost no traffic. They completely reworked the content library, and the traffic grew 4x in no time without even writing that many new posts.”
Executive Director, Content Business
RFP Management SaaS
Headline Result
DR 34 → 58 · Traffic up 400% · Twelve-month engagement
The Situation
Vertical SaaS in procurement and enterprise software - content marketing efforts have been going for eighteen months with little improvement. Lengthy sales cycles and enterprise buying make traffic quality much more important than quantity.
What We Did
We launched a twelve-month link-building campaign with content support:
Distribution in relevant procurement, enterprise SaaS, and B2B publications
Feature page optimization for our primary use cases
Comparison pages to capture alternative-seeking intent
Brand mention building for enterprise authority
What Changed
Domain rating: 34 ->58
+400% increase in organic traffic
Enterprise pipeline increased significantly
Got listed in the niche resource pages that buyers actually use for research
Shorter sales cycle due to better qualified visitors
"The procurement niche is small, and most agencies couldn't get us anywhere in it. Ranklur knew the publishers and made it work."
VP Marketing, RFP SaaS
Categories We've Scaled
AI and machine learning SaaS
B2B SaaS, covering productivity, CRM, and workflow
E-commerce and DTC
B2B services and consultancies
Content and media businesses
Vertical SaaS, including procurement, healthcare, legal, and RFP
DevTools and developer platforms
MarTech
HR tech and talent platforms
The method holds across all of them; the publisher network and the language change per category.
What These Case Studies Share
Four Things Every One of These Has in Common
Foundation work came first.
We built technical health, an SEO audit, and content architecture before we started blowing up volumes of links. Without that, you’re seeing flat results no matter how much you throw at it.
The layers built on top of each other.
Links built toward pages targeting the terms we needed, content was arranged into clusters amenable to crawling, and technical improvements were made on the exact pages we were investing in. Single-service engagements don’t tend to see this sort of result.
Nobody gave up in month three.
Most of the gains had been seen between three and six months – but the ones who stuck with it through the dry period saw the compounding results afterwards.
They were good fits to begin with.
None were affiliates, pre-product, or below our minimum scope. It’s a pattern I’ve seen often enough to note it.
Customer Experience
Case Study FAQs
Every single one is real. All have been captured on raw data, screenshots (and, where the client permits, full walkthroughs on a call). All names taken out publicly at the client's request, and presented fully in confidence on a review call.
There are two main reasons. One: clients who want to keep their growth strategy secret don't want to see their URLs up on another site, because that makes their competitors' researchers' jobs too easy. The value has already been extracted, and it should be kept that way. The second reason is ours: if we name everyone publicly, no one will sign exclusively with us. It's just math.
In your discovery call, we'll walk you through whichever case is most similar to your own, looking at the methodology, decision points, and projected timelines.
You may, and you may not, because every business is different. The important thing is that the fundamentals are the same, and that we can talk to you about whether you're a good fit based on what we know at the time of the call.
While many of these are funded growth programs, most of them had retainers that started at $1500/month for the early months of a program. The latter stages, where budgets tend to increase, aren't a barrier to entry for early-stage companies. See the full range here.
We've worked across most SaaS, B2B, and e-commerce categories. Ask on your call, and we'll tell you whether we can share a reference or if you're our first in that space.
Months one and two are always foundation, with wins starting to appear in month three and accelerating in month six. The cases you see here are six- to twenty-four-month engagements.
Services Behind These Results
SaaS Link Building
DR 50+ contextual placements
Full SEO
integrated multi-layer engagements
Brand Mentions
citation building
Niche Guest Posts
editorial placements
SEO Content Writing
content production
SEO Audit
the gap analysis that preceded most of them
SaaS Product Building
for clients who started at launch
If Any of These Look Like Your Situation
Twenty minutes gives you an honest read on whether the same approach applies to your site, with no obligation and no pitch at the end. You can also email hello@ranklur.com. We reply within 24 hours, already referencing your site.
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Phone: +1 (888) 988-4418
Email: hello@ranklur.com
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Easthampton, MA 01027, USA
Phone: +1 (888) 988-4418
Email: hello@ranklur.com