Content Written by People Who Know the Subject
Why Most Content Programmes Are Failing
Three types of missteps account for most of the damage.
Generalists Producing Summaries. The writer who paraphrases the top three results will produce a piece that finds its place somewhere around position seven with a healthy bounce rate. No conversions.
Content Written For An Algorithm, Not A Human. Keyword density approaches have long since been eclipsed by Google's ability to identify genuinely useful content. Language models have even begun to cite the articles humans write.
Choosing Topics in Isolation. Throwing together subjects that appear similar but have no common intention leads to content that attracts uninterested readers and fails to convert.
The answer lies in deploying specialists, writing prose with a human in mind, and planning topics with a buyer's journey in mind.
The formats we write
Long-form Articles
Research-led pieces optimized around commercial-intent keywords at pillar page length, designed to convert rather than just retain attention.
Landing and Service Pages
Copy fit content designed around buyer intent and search volume, implemented with our Technical SEO service.
Pillar Pages and Topic Clusters
The depth-first approach creates topical authority for Google and large language models, distributed as a cluster rather than published as individual articles.
Feature and Use-Case Pages
Content that targets product-level searches and is written by authors who understand the buying process.
Competitor Comparison Pages
The conversion rate from these pages is unmatched in the SaaS space, which is why they are the most lucrative for us. They require a writer who can objectively assess their competitors, which not many are capable of.
Alternatives Pages
"Best [competitor] alternatives" are an underutilized resource by companies that want to capitalize on the waffling intentions of potential customers. We can produce these in bulk.
Content Refreshes
When it comes to content, decay is inevitable, but remedies are plentiful. Regularly reworking and reoptimising older articles tends to yield better results than publishing new ones. The SEO Audit service can advise on what content needs refreshing.
Topical Authority Content for AI Search
The depth offered in our topical authority content enables recognition as a primary information source by large language models, which is vital if one wishes to utilize the AI SEO service.
How the Process Works
01. Keyword and intent research
Each target keyword is associated with a documented intent that shapes our brief, not just noted for reference.
02. Competitive analysis
We read the 5 pages for each keyword, noting what is covered and what is missing, which gets added to the brief as specific directions.
03. The brief
Headings, semantic clusters, target length, linking guidelines, suggested examples, and voice notes are reviewed and approved before we write a single word.
04. Drafting
SaaS experts write SaaS content, financial analysts write financial analyst pieces, developers write for developers, and so on.
05. Editing and QA
The piece is edited and proofread by a senior editor for voice and structure, an SEO analyst for brief compliance, and we fact-check, check for plagiarism, and screen for AI-generated text.
06. Delivery
Formatted, linked, and layered with metadata; we can suggest images, prepare the piece for upload to your CMS, and most of our content requires little to no editing before publication.
Commission My SEO ContentCommission My SEO ContentWho This Is For
This is for:
- SaaS companies that want to build topical authority and capture commercial-intent traffic.
- B2B service providers that want to leverage their expertise that has yet to be captured on a page.
- E-commerce brands that want to compete on category pages.
- Fund-raised startups that need content at scale, before building an in-house team.
- Content agencies that want to white-label content production.
This is not for:
- Cost-sensitive buyers for whom the cheapest content production option wins, period. We're not a commodity.
- Heavily regulated industries for whom the language cannot be shaped by a third party.
- Founders with a brief longer than the content they need. The value proposition changes when the brief is longer than the content, as it is best suited for writers who can dictate the terms.
Why Specialists, Not Generalists
Context shapes the value of expertise; the more narrow the specialization, the deeper the contextual knowledge, which influences both the production (less research needed) and consumption (greater credibility/ease of digestion) of the content.
An analyst who advises executives on pricing strategies will advise differently than a generalist, as she will know what has already been tried and will suggest figures with an understanding of the practical implementation, whereas a generalist will have to conduct significantly more research to suggest something similar - with potentially less actionable outcomes.
The same analyst will not have to research pricing strategies, as she will use them daily, influencing the quality and speed of production.
Original perspective is a feature, not a bug: Google and large language models actively prioritize it. Articles with it tend to perform better in search and engage users more.
Our writers are matched to verticals, not the other way around - and we do not cut corners to fill open slots.
Programmes We Can Show You
Testimonials
Why You Should Choose Us for This Service
Specialist writers only
No content mills and no writer working on six different niches in the same week.
Brief-First
Every article begins with a brief that is reviewed and approved by the client (and revisions are not common).
Human-Written
We do not publish articles written with the help of AI tools. Research assistance is allowed, but articles without human editing will not appear on your site, and we would rather skip a payment than risk your domain ranking on content generated by an AI writer.
Built to Rank From Day One
Articles have the required keywords, the right intent, semantic association, internal linking, schema, and more.
CMS-Ready Articles
Articles are delivered optimized and formatted, so no one on your team has to waste time working on the code end.
One round of revisions included
Yes, we know it's not much, but you'll be surprised how rarely they're necessary.
Content Writing Pricing
Starter
- Four long-form (1,500-2,000 word) articles per month
- Keyword research and brief for each piece
- Writers with expertise in your niche
- One round of revisions
- CMS-ready articles
Growth
- Everything in Starter, Plus:
- Eight articles (mix of long-form posts, comparison, landing pages, etc.) per month
- A personal content strategist
- Quarterly content audit and refresh suggestions
Scale
- Everything in Growth, Plus:
- Fifteen articles per month
- Pillar page development
- Topic cluster development
- Biweekly editorial reviews
- Priority access to senior writers
Enterprise
- Multi-vertical account management
- High-volume article production
- Multilingual SEO content writing
- White-label options for agencies
- Custom API and CMS connections
SEO Content Writing FAQs
It is a service which creates SEO-edited content for a particular set of queries employing specialist writers, keyword/intent research and a brief based upon the current ranking set for each piece of content.
Each piece is written by a specialist; however, use of AI-assisted research is permitted, with the publishing of text created by AI without expert assistance prohibited.
A standard long-form post takes between seven and ten working days from briefing approval to delivery, while pillar pages require fourteen to twenty-one working days and landing pages take five days.
Each post includes one round of revisions, though due to the brief-first format, this is rare, with additional amendments incurring a charge at strategist rate.
We do, across a variety of verticals including B2B services, e-commerce, fintech, healthtech, devtools, AI, edtech, legal tech and so on, though for sectors where we do not have the required domain expertise, this will be noted in the scoping process.
The client provides the topics, or we create them for them. This can be a list of themes to be expanded upon for the creation of briefs, which is the preferred method, or we can build a road map from them.
Each post is checked for plagiarism and AI content before delivery, and the results of these tests are provided to the client upon request.
We deliver by default, but we also offer publishing as an additional service across all platforms.
Due to the nature of our approach to comparison writing, this is inherently the case, as we utilise a far more nuanced approach to the presentation of pros and cons than most other agencies, eliminating the sense of bias and concomitant "salesiness", while enhancing the value proposition for both options and boosting SEO performance.
Due to the structure and schema of each post, along with its topical breakdown, this is inherently the case, while an additional AI SEO service can be provided on request.
What to Pair It With
Not sure where to start? Book a free strategy call, and we will map the order.
SaaS Link Building
Authority pointed at the pages we produce
Niche Guest Posts
External placements alongside owned content
AI SEO
Content structured for model citation
Full SEO
Every layer under one strategist
SEO Audit
Identifies the gaps before production scales
Content That Compounds, Without the Hiring Problem
More than 200 brands have said goodbye to generic brawling and climbed the charts. See for yourself what 20 minutes of honest feedback can do - no pressure, no strings attached. Alternatively, you can email hello@ranklur.com - we’ll return within 24 hours with a first-pass analysis of your content opportunities.
Get in touch
Start the conversation by sharing your vision.
Our team will respond within 1–2 business days.
Office
Easthampton, MA 01027, USA
Phone: +1 (888) 988-4418
Email: hello@ranklur.com
Studio
Easthampton, MA 01027, USA
Phone: +1 (888) 988-4418
Email: hello@ranklur.com