Uncovering the sourceof underperformance
Why Your Device is Getting Hundreds of Scans
It is not the device that is failing, only the symptoms. While search engines cite 300 problems, 280 of which are unrelated to search rankings, 20 of which are buried under the first 280 results, a company report that also includes a design philosophy.
If everything is fine, there is no need to describe it. After reading this report, the client agreed to sign a contract for our 12-month analysis and design service. A superficial survey is strategically unhelpful. Knowing that your eleventh headline is ineffective will not help you if the next one is also ineffective.
On the contrary, our analysis will tell you what headings to improve to achieve the maximum result for your company and beat your competitors. Our report responds to the question that has been nagging at you for weeks, namely, why your website is not in the first row of search results and what to do about it. I will tell you what to do with each factor affecting your ranking so that it improves your position in the search engine results pages (SERPs).
Thus, our report allows you to understand which problems require your immediate attention and effort to achieve the best result. It prioritizes the list of necessary actions, making it easy to determine what to do right now and what can be postponed. It focuses on factors that have the most significant impact on your website’s visibility in the search engines rather than overwhelming you with information about the current shortcomings of your website.
- Standard Website (Under 500 Pages)
7 business days from start date.
- Mid-Size (500-2000 Pages)
10 business days.
- Enterprise (Over 2000 Pages or Complex Architecture)
12-15 business days.
- Auditing work done by another agency
is the same as listed above, with the caveat of providing access to specific performance data if possible.
What We Audit
Technical Health (35 Points)
We review and analyze the technical foundation of your website including crawlability, indexation, speed, Core Web Vitals, mobile-friendliness, redirects, canonical tags, structured data, XML sitemaps, robots.txt files, and other technical elements that should be optimised to appear and perform well in the SERPs (Search Engine Results Pages).
On-Page Optimization (20 Points)
We analyze the on-page elements of your web pages including titles, meta-descriptions, headings, keywords, URLs, internal linking, images, and other elements. We optimize each page to ensure it provides the search engine robots with the necessary information to understand your page’s context and appearance. We address other optimization factors that contribute to a great user experience.
Content Quality and Gaps (15 Points)
We review and analyze your content quality to determine whether the information is relevant, informative, ad hoc, original, and accurate. We analyze your content gaps and address opportunities to improve your topical authority, answer more questions, satisfy more search intent, and improve your rankings for more valuable keywords.
Backlink Profile (15 Points)
We review your link profile to determine the quality and quantity of your backlinks and check whether there are toxic links that need to be disavowed. We analyse the link profile of your competitors to identify relevant link building opportunities. We address the opportunities to improve your website’s authority by building more high-quality backlinks from relevant websites.
Site Architecture (10 Points)
We analyze the website’s architecture to identify the website’s organization, the most important pages, the user’s and search engines’ access to your pages, and how your website’s pages connect. We address opportunities to improve the user experience and ensure search engines can easily discover, access, and index your website and pages.
Competitors (5 Points)
We analyze your competitors to identify what they do well and the areas in which they are weak. We analyze the competitors’ keywords, content, backlinks, pages, and other factors that contribute to their high SERP position. We address the opportunities to improve your website’s performance and help it rank higher in the SERPs than your competitors.
AI Visibility (5 Points)
We analyze your website’s presence in the AI space, identify and address opportunities to optimize your content to be discovered and ranked higher by AI search tools, answer more questions, and improve your visibility in the new search space driven by AI.
What Goes In Your Inbox
Who It Suits
An Ideal Candidate Would Be
- A SaaS brand which has slipped in rankings or stagnated unexpectedly
- A B2B business which has failed to differentiate despite months of effort
- An e-commerce brand which has seen organic lag its catalogue growth
- A company which has inherited another agency’s SEO budget or expertise
- A brand preparing for a redesign or technical migration which needs a baseline
- A founder who wants objective third party analysis before external hires
Not For Brands Which Are
- New listings with no history to evaluate
- Looking for a self-service tool export to analyse themselves
- Expecting to receive true value for under 500 USD - this is not a budget audit
Process Overview
01. Discovery Call
Twenty minutes discussing your requirements and expectations, and defining the parameters for the audit versus us moving forwards.
02. Diagnostic Phase
Seven to ten business days of deep research, combining both manual discovery and Google tools where possible, versus Search Console if permitted.
03. Document Production
Your findings in PDF format, alongside an interactive element guiding you through the issues and their prioritisation
04. Review Session
A thirty-minute call versus you or your team to discuss the document, its logic and its recommendations versus roadmap creation if relevant
05. Document Retention
The document and its suggestions are always fully retained versus us utilising any kind of proprietary scoring system
Request My SEO AuditRequest My SEO AuditAudits, Findings, and Next Steps
Testimonials
Why Brands Choose Us for This Service
Senior Analysis Rather than a Tool Export
Manual review by strategists with years in the discipline, not a crawl report reformatted into a deck.
An Impact Estimate On Every Recommendation
You prioritise by expected outcome rather than by how many boxes remain unpicked.
AI Visibility Included As Standard
Every audit benchmarks your brand against all four majors. Most audits don't include this at all.
Competitor Benchmarking Built in
You always see where you stand against your closest three, and specifically where they are winning ground you could take.
A Standalone Deliverable
There is no requirement to continue afterwards. We would rather earn the retainer by being right in the audit than by making the document useless without us.
An Honest Scoping Call
If a specialist consultant would be better for your particular audit, we'll tell you rather than wasting everyone's time.
Audit Pricing
Always included with Full SEO — every Full SEO purchase includes the audit at no extra cost.
Standard
- The full 105-point review
- Severity-scored issues
- Prioritized action roadmap
- Backlink profile review
- Content gap analysis
- AI visibility snapshot
- 30-minute walkthrough call
- For sites under 500 pages, delivered in seven business days.
Mid-Size
- Everything in Standard, plus:
- Up to 2000 pages coverage
- Five main competitor benchmarking
- More involved technical review of rendering, schema, hreflang
- 60-minute walkthrough call
- Delivered in 10 business days.
Enterprise
- Everything in Mid-Size, plus:
- More than 2000 pages coverage
- Multilingual and multi-regional support
- Custom data integration across Search Console, Analytics and BigQuery
- An executive summary for non-specialists
- A 90-minute walkthrough with both engineers and marketers
- Delivered in 12 to 15 business days.
SEO Audit FAQs
A comprehensive assessment of a website’s technical, content, authority, and visibility elements to uncover the performance factors affecting CTR and traffic growth, prioritized by impact and severity.
Depending on the scope and complexity, but in general, it ranges from about $500 for a tool export to $5,000+ for enterprise strategic reviews. Our audit, including the initial walkthrough and action plan, starts at $1,500.
Free tools typically highlight symptoms; we identify underlying causes and business impact. A tool may indicate that an H1 tag is missing on fourteen pages, but we’ll show you which of those missing H1 tags are driving traffic and what their repair is likely to achieve in terms of traffic growth.
Especially in this case - we give you an independent perspective on the work being done elsewhere, uncovering any overlooked, neglected, or deliberately hidden issues. In fact, many of our audits are requested by companies that have ongoing agency commitments.
We have extensive experience in the SaaS space, B2B, commerce, healthcare, fintech, AI, and devtool niches; however, we’re also transparent if there’s a fit limitation in your space, as indicated in the discovery call.
We can and do - and it’s actually the best time to conduct one, ahead of any launch or migration, when there’s nothing incurring additional costs.
The audit is standalone by default, but implementation is available separately, either through us or your preferred agency, with the deliverable roadmap document being fully editable upon request.
Between three and six months, as of the audit date, with a shorter period indicated for some highly competitive markets with a fluid first page.
Always - we benchmark against all four main models as a standard.
What Usually Follows
Not sure what to tackle first? Book a free strategy call and we will map the order.
Full SEO
Every layer under one strategist, audit included.
Technical SEO
Implementation of what the audit surfaces.
SaaS Link Building
Authority building where the profile is thin.
AI SEO
Visibility work where citations are missing.
Brand Mentions
Citation building where brand signals are weak.
Stop Guessing at the Problem
More than 200 brands have stopped guessing at the problem and started fixing the right things. Book a call to know in twenty minutes what an audit would tell you, no pressure. You can also email hello@ranklur.com. We will get back to you within 24 hours with a first pass at your site.
Get in touch
Start the conversation by sharing your vision.
Our team will respond within 1–2 business days.
Office
Easthampton, MA 01027, USA
Phone: +1 (888) 988-4418
Email: hello@ranklur.com
Studio
Easthampton, MA 01027, USA
Phone: +1 (888) 988-4418
Email: hello@ranklur.com